Petstar Shines at the 5th TOPS (The One Pet Show)!
The 5th TOPS (The One Pet Show) Kicks Off at the National Exhibition and Convention Center in Shanghai!
Tianyuan Pet (Booth 7-1D100) makes a grand appearance with a multi-brand concept store, showcasing its four major in-house brands:
- Pet product brands Petstar and Tianyuan Pet
- Pet food brand New Era
- Cat litter brand Kira
The booth was bustling with energy, drawing attention from suppliers, distributors, and end consumers alike. New and long-time partners gathered under one roof to witness the powerful synergy of Tianyuan Pet’s brand influence and product innovation.
Cultural Empowerment - Paving the Way for a New Era of Pet Branding
Culture is not only a reflection of the intrinsic value of a brand’s products — it’s also a vital bridge for building emotional connections and spiritual resonance with consumers.
At this year’s TOPS (The One Pet Show), Tianyuan Pet, led by its flagship brand Petstar, takes market-driven innovation to the next level by blending Eastern aesthetics with pet product design. This unique fusion marks the rise of a “Culture+” model, unlocking a new dimension of differentiated brand competitiveness.
At the exhibition, Petstar thoughtfully created a traditional Chinese-style scene that instantly transformed the booth into a charming “elegant garden tour.”
Inspired by iconic Hangzhou cultural elements such as Three Pools Mirroring the Moon and lotus flowers, the display featured a beautiful array of pet apparel in soft blush pinks and serene jade greens.
Visitors were transported into a living ink painting — surrounded by the light fragrance of lotus blossoms and the gentle melodies of traditional instruments — breathing in the essence of Jiangnan, while resonating with the depth of a thousand years of cultural heritage.
As a “curator of aesthetic living for pets and people,” Petstar is actively exploring the fusion of intangible cultural heritage with modern design.
From the Lion Dance-themed pet beds and cat trees launched during the Year of the Snake, to the Guochao (Chinese style) runway show at Shanghai Pet Fashion Week in March, and now the elegant oriental-themed showcase at TOPS — Petstar continues to demonstrate through action that when aesthetics meets culture, it doesn’t just unlock consumer potential — it also brings warmth, artistry, and soul to everyday life with pets.
A New Era of Immersive Pet Retail – Driven by Scene Innovation
An exhibition is a deep conversation between a brand and the public. Through mutual observation, questioning, and seeking answers, the exhibition space becomes a vital stage for this dialogue.
At TOPS, Tianyuan Pet reshapes the interaction between people and pets by creating immersive environments that evoke emotional connections, crafting new consumption experiences.
Under its pet product brands Petstar and Tianyuan Pet, themed immersive “human-pet symbiosis” scenes have been built around home, outdoor, and farm lifestyles. From cozy, inviting living rooms and bedrooms to lush outdoor spaces and natural, relaxed farm settings, visitors can fully experience the highlights, unique features, and benefits of the Tianyuan product range firsthand.
At the same time, Tianyuan’s pet food brand New Era and cat litter brand Kira invited popular pet influencers, led by Xiao Feng and Xiao Zhi, to engage audiences through a “dual-channel live streaming” approach — combining exclusive livestream rooms with open interactive sessions. This format allowed both online and offline viewers to discover the unique features of their products up close.
The multi-dimensional scene experiences created a rich, layered atmosphere for visitors, showcasing a diverse range of products. This allowed attendees to deeply connect with the core values of Tianyuan Pet’s brands and products, sparking increased enthusiasm and excitement for consumption.
Sustainability in Action - Tianyuan’s Green Image Shines at the Expo
Embracing long-term thinking and practicing ESG principles have become essential for a company’s high-quality sustainable development.
Continuing its 2024 Low-Carbon Exhibition philosophy, Tianyuan Pet not only prioritizes green and eco-friendly choices in booth design and product selection at TOPS, but also actively promotes sustainability to visitors through event planning. This comprehensive approach fully demonstrates the company’s commitment and execution of ESG principles.
On site, the “Carbon Quest: Embracing Nature, Loving Pets Together” low-carbon lifestyle challenge quickly captured attendees’ enthusiasm. Visitors eagerly joined the activity, with long lines forming at times.
One retailer visiting Tianyuan to select products shared candidly, “Tianyuan not only offers a diverse range of quality products but also demonstrates social responsibility through real action, making them a trusted partner.”
Looking ahead, Tianyuan Pet will continue to actively fulfill its corporate environmental responsibilities by promoting green and sustainable pet consumption to its audience. The company aims to lead and drive the pet industry’s commitment to ESG principles and eco-friendly development.
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Culture is not only the spiritual foundation of a brand but also the core engine driving consumption upgrades.
As a listed company with industry-leading advantages serving the global pet market, Tianyuan Pet breaks new ground through Eastern aesthetics, expands its reach with immersive scene experiences, and addresses challenges with green principles—fully embodying the deeper value of “Cultural Empowerment for New Consumption.”
Looking ahead, Tianyuan will continue to deepen the integration of traditional culture with modern needs. Through innovative products, diverse experiences, and a strong sense of responsibility, the company aims to lead the pet industry into a new era defined by quality, personalization, and sustainability.
Source: https://mp.weixin.qq.com/s/IL03T7e5Z_75HOFOjcVdew
