When Mythical Beasts Cross Borders – Petstar Illuminates ICONSIAM at the 2025 Yuyuan Lantern Festival in Bangkok
When Mythical Beasts Cross Borders – Petstar Illuminates ICONSIAM at the 2025 Yuyuan Lantern Festival in Bangkok
As a legendary spirit beast from Eastern mythology descends on Siam upon auspicious clouds,
And radiant lanterns inspired by the mystical Shanhai (Mountains & Seas) shimmer across the Chao Phraya River...
A grand celebration of cross-cultural harmony between pets and people begins!
On the evening of June 28th, Petstar, the flagship smart pet brand under Hangzhou Tianyuan Pet Products, made a stunning debut at the 2025 Yuyuan Lantern Festival & Sino-Thai Cultural Month held at the iconic ICONSIAM in Bangkok, Thailand.
Set against the glowing backdrop of riverside lanterns, Petstar brought the charm of Chinese pet lifestyle innovation to the heart of Thailand — marking a special tribute to 50 years of golden friendship between China and Thailand.
As light and tradition intertwined, Petstar stood as a beacon of intelligent pet care, culture, and creativity, celebrating a shared vision of love and connection across species and borders.
From ancient times to today, the Eastern philosophy of "all things possess spirit" and its reverence for nature and life have been the spiritual foundation uniting Chinese and Thai cultures.
At this historic moment marking the 50th anniversary of diplomatic relations between China and Thailand, the Yuyuan Lantern Festival continues the legendary tale of “Spirits of Mountains and Seas”.
Blending time-honored lantern craftsmanship with modern light technology, the festival vividly brings to life mythical beasts and fantastical flora from the Classic of Mountains and Seas (Shan Hai Jing). It also thoughtfully integrates elements of Thai culture, such as the Elephant God (Ganesha) and other local symbols — crafting a shared cultural dialogue where “Spirits know no borders, and neighbors feel near though afar.”
Since ancient times, the Eastern philosophy of “all things are imbued with spirit” and a deep reverence for nature and life have formed the cultural foundation linking China and Thailand.
At this historic milestone—the 50th anniversary of China–Thailand diplomatic relations—the Yuyuan Lantern Festival continues the legendary tale of “Spirits of Mountains and Seas.”
Through a fusion of traditional lantern artistry and modern light technologies, the festival brings to life the mythical creatures and wondrous flora from the Classic of Mountains and Seas, while also weaving in local Thai cultural elements, such as the Elephant God (Ganesha).
In this harmonious blend of heritage and innovation, “Spirits of the Mountains and Seas” becomes a shared language of beauty and meaning, echoing the sentiment that though we are separated by borders, “neighbors feel close even when far apart.”
On the evening of the event, tens of thousands of glowing lanterns lit up the Bangkok night sky, offering Thai audiences a dreamlike feast along the banks of the Chao Phraya River.
A series of captivating activities accompanied the celebration, including an immersive light and shadow art exhibition, a cultural market, theme weeks, and gastronomic experiences — all creating a vibrant, festive atmosphere that drew crowds of visitors and left them enchanted.
One of the highlights was the “Exploring the Classic of Mountains and Seas: Chinese Mythical Creatures Art Exhibition”, which brought to life the mythical world of the Shan Hai Jing through a blend of artwork, sculpture, and digital light installations.
This multi-sensory exhibition offered the Thai public a vivid and interactive journey into ancient Chinese mythology — where the boundary between fantasy and reality blurred, inviting audiences to experience the rich imagination and cultural beauty of China’s classical heritage.
Amidst the surging wave of new consumerism, the integration of culture and pet products has emerged as an influential trend in the pet industry.
At the Yuyuan Lantern Festival's cultural market in Thailand, Petstar drew inspiration from Eastern cultural heritage to reimagine pet lifestyles through the lens of Oriental aesthetics. By weaving together elements such as the Twenty-Four Solar Terms and traditional Chinese landscapes, Petstar presented a curated collection that celebrated the “Aesthetic Life of People and Pets in the East.”
This themed showcase seamlessly combined product display, cultural storytelling, interactive experiences, and on-site retail, offering visitors a unique fusion of tradition and modern pet care — where design meets emotion, and function meets culture.
n today’s dynamic wave of new consumerism, the fusion of culture and pet products has become a rising trend that cannot be ignored in the pet industry.
At the Yuyuan Lantern Festival Cultural Market in Thailand, Petstar embraced Eastern cultural heritage as its creative foundation and reimagined the modern pet lifestyle through the lens of Oriental aesthetics.
By incorporating iconic Chinese elements such as the Twenty-Four Solar Terms and traditional landscapes, Petstar presented a themed exhibition under the concept of “Oriental Aesthetics for People and Pets.”
The showcase featured uniquely designed pet products, on-site cultural retail, and interactive experiences, offering visitors a refreshing encounter with pet care where design, tradition, and lifestyle seamlessly intertwine.
